In New York, Nielsen has appointed award-winning journalist Caroline Clarke as SVP of Editorial Content Strategy, to lead the Nielsen Media Thought Leadership team and set the global strategy for content.

Clarke (pictured) joins after sixteen years at Black Enterprise Magazine, where she founded and served as Chief Brand Officer of Women of Power, which delivers multi-platform content, including the syndicated Women of Power TV Show, and an annual conference for executive women of color. A former newspaper reporter, magazine editor, TV producer and host, she is also a twice-published author.

In her new role, Clarke will report to Nielsen's Head of Global Communications, Laura Nelson, who comments: 'I'm thrilled to welcome Caroline Clarke as our new Senior Vice President of Editorial Content Strategy. As Nielsen continues to revolutionize its measurement solutions in order to account for fundamental shifts in audience behavior, Clarke will be instrumental in reshaping Nielsen's Thought Leadership and content'.

Web site: www.nielsen.com .

• Printer-friendly version of this article.
• Email this article to a friend.