US-based strategy and custom research company has promoted Marissa Nelson to Vice President, Consulting, leading the Local Media consulting team.

The company, which was founded by television 'news doctor' Frank N. Magid in 1957, studies how behavior is affected by content and advertising across traditional and new media platforms. Nelson (pictured) joined last year after nearly a decade at Canadian Broadcasting Corporation (CBC), where she most recently served as Senior MD for CBC, Local, responsible for overseeing all TV, radio and digital operations for eight local stations. Before this she led all digital news efforts across the network. Earlier in her career she held leadership roles in other television, radio, digital and newspaper organizations.

Commenting on the promotion Jaime Spencer, EVP Head of Local Media, said: 'Marissa has been a tremendous addition to the team - she's a strategic thinker who has successfully delivered on client goals and driven growth for our best-in-class consulting service. On top of that, her extensive background across media platforms and deep leadership experience is perfectly suited to help our team attack the challenges in the local media business'.

Web site: www.magid.com .

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