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Data Mining, Text Analysis, BI and Big Data
One Million Synthetic Sports Fans Wait for the Whistle
15/5/26
With the World Cup imminent, Sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More.
Strong Start to 2026 for NIQ
15/5/26
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More.
Albertsons LTV Measure Promotes Long View of Ad Impact
15/5/26
Albertsons Media Collective, a division of the US grocery chain, has this week launched a 'Lifetime Value' (LTV) measurement framework, to help advertisers assess the long-term value of retail media campaigns. More.
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Data Mining, Text Mining, BI and Big Data in 2018
Some key stories...
UK Fines Facebook Just £0.5m over Cambridge Analytica
11/7/18
The UK's Information Commissioner Elizabeth Denham has announced that Facebook will be fined £500k, the maximum amount possible but not much more than one millionth of the firm's Market Cap, for its part in the recent Cambridge Analytica data breach.
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Acxiom Confirms $2.3bn AMS Sale to Interpublic
3/7/18
Enterprise data and analytics company Acxiom Corporation has confirmed it is to sell its Marketing Solutions business (AMS) to marcoms giant Interpublic Group for $2.3 billion in cash.
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IQVIA 'Rethinks Research in Healthcare'
22/6/18
IQVIA - formerly QuintilesIMS - has launched a suite of 'Virtual Research Solutions', which use technology and advanced analytics to radically rethink patient experience research for both clinical and health outcomes purposes.
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Job Losses at Watson Health
1/6/18
Big data firm IBM Watson is laying off a significant number of staff in its Health division - reports suggest between 50 and 70 percent of employees, with a concentration in recently acquired companies. However IBM itself says the cuts affect 'a small percentage of the unit's global workforce'.
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New Tool Aims to Crack Coding
23/5/18
UK-based software company Digital Taxonomy has launched Codeit Professional, a tool designed 'to massively increase the quality and speed of coding unstructured text and other data', from survey verbatims to social media comments and text from VoC programmes.
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US Firms Urge More Funds for 'Vital' Census
18/5/18
At the instigation of US research body the Insights Association, representatives of the country's business community have written to the leaders of the House and Senate Appropriations Committees in support of additional funding for the 2020 Census.
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Cambridge Analytica Files for Bankruptcy
3/5/18
UK-based data firm Cambridge Analytica has declared bankruptcy and is shutting down, amid claims that it illegally harvested data from more than 87 million Facebook profiles to target users with political ads. Media reports suggest that the firm could re-emerge under a new name.
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$100m Investment for Big Data Firm Coveo
6/4/18
Quebec-based big data insight and analysis specialist Coveo has received $100m from tech investment firm Elliott Management, in exchange for a 27% stake in the company.
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Research Now Co-founder Named RealityMine CEO
23/3/18
Chris Havemann, the co-founder and former CEO of Research Now, has joined mobile research tech firm RealityMine as its new Chief Exec. The firm has also received a 'significant' follow on investment from Kennet Partners and other shareholders.
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Ipsos Puts its Money in Big Sofa
2/3/18
Ipsos is to invest around £3m in British video analytics firm Big Sofa Technologies, which will expand its sales and marketing functions - particularly in the US - and speed up the development of new kinds of analysis that link consumer context and behaviour.
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