Data Mining, Text Analysis, BI and Big Data
16/3/26
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF.
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16/3/26
Australian marketing mix modelling specialist Mutinex has appointed Mike Finnerty as President, United States; and promoted Lou Paskalis to Senior Go-to-Market Advisor.
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13/3/26
In the US, new consumer research firm Fair Response and behavioral data company Behavix have announced a partnership. In addition, Fair Response has released a mobile application for use by its Fair Opinions panel; while Behavix has announced the global roll-out of its Audience Feed solution.
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