MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
WPP to Sell 60% of Kantar to Bain Capital
12/7/19
WPP has agreed to sell 60% of its data, research, consulting and analytics business Kantar to private equity firm Bain Capital, in a deal which values the whole of Kantar at around £3.2bn ($4.0bn). More.
Comscore Bows Video Metrix Multi-Platform in Malaysia
9/7/19
Comscore has announced the Malaysian roll-out of its Video Metrix Multi-Platform service, which provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. More.
ICO Publishes Guidance on Cookies
8/7/19
UK data regulator the ICO has published guidelines on the use of cookies, reflecting changes in the light of the EU's General Data Protection Regulation (GDPR), in force now for just over a year. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.