MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Yobi-Microsoft Deal Brings Behavioral AI to New Users
10/4/26
Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform. More.
Canva Buys Add AI and Customer Data Management Tools
9/4/26
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More.
System1 Adds AI Features to Test Your Ad Tool
9/4/26
Creative effectiveness platform System1 has upgraded its Test Your Ad measurement tool with new AI-enabled capabilities; and says the new version will also provide smarter diagnostics and more intuitive reporting. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.