The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
BDRC Launches Global High Value Traveller Omnibus
London-based full service insights firm BDRC has launched the Global High Value Traveller Omnibus (GTO), comprising 5,000 interviews every quarter with verified frequent flyers intercepted at the point of ticket purchase. More.
M&C Saatchi's LIDA Launches 'Magic Beans' Data Arm
In Australia, M&C Saatchi Group's customer experience arm LIDA has launched a data consultancy called Magic Beans, combining data science with marketing experience. The new division is led by Head of Data & Customer Experience, Lucy Acheson. More.
Expansion Funds for Insight Platform Streetbees
In London, tech-enabled customer insights platform Streetbees has raised $12m in a Series A round of funding, which it will use to further develop its Always On machine learning technology and expand its UK and US teams. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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