The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
Velocity Brings Motion-Based Analytics to Ad Platform
17/11/17
In the US, motion-based analytics specialist Velocity has partnered with programmatic platform provider Beeswax, to help advertisers gauge receptivity to an ad based on how an actual person physically holds and moves their mobile device. More.
New Leader for IAB Data Center
17/11/17
In New York, the Interactive Advertising Bureau (IAB) has appointed Orchid Richardson as Vice President and Managing Director of its Data Center of Excellence. She replaces Dennis Buchheim, who is now General Manager of the IAB Tech Lab. More.
MFour Hires Former Instantly Director Carl Nielson
17/11/17
US-based mobile-first research tech company MFour has hired former Instantly director Carl Nielson as Senior Solutions Executive. In addition, Ayelet Germanski joins as Senior Project Manager, and Nicole Phan as User Experience Designer. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
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GSMA
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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