MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
WPP Shortlists Four Kantar Bidders
17/5/19
Reports from several sources suggest that WPP has shortlisted private equity investors Bain Capital, Apollo, Platinum and a fourth undisclosed company to submit bids to buy a majority stake in its insight and analytics arm Kantar. More.
RealityMine to Offer Amazon and Walmart Data Feeds
17/5/19
Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart's US web site and app, alongside more extensive Amazon shopper data. More.
eCGlobal Launches TV and Video Measure
17/5/19
US-based panel and digital MR specialist eCGlobal Research Solutions has partnered with audience research systems developer Immetrica to launch a solution called 'Alldience', measuring consumption of multiplatform media content. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.