MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
New GGWP Tool Analyses Gamer Conversations in Real Time
2/7/25
In the US, gaming communities specialist GGWP has launched a solution called GGWP Pulse, promising real-time insights and sentiment analysis, from previously unseen and unheard in-game conversations. More.
Funds for Customer Voice Platform Deeto
2/7/25
Customer voice analysis and feedback platform Deeto has secured $12.5m in Series A funding, with which to continue scaling its platform and to expand its AI capabilities. The frim is headquartered in New York City. More.
Material Partners with Digital Experience Firm Optimizely
2/7/25
Insights, marketing and innovation group Material has announced a strategic partnership with digital experience platform provider Optimizely. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.