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Recent News Items for...
Mobile Surveys & Monitoring
ABC Loosens Newspaper Reporting Requirements
21/5/20
Britain's Audit Bureau of Circulations (ABC) has agreed that publishers will no longer have to make their circulation figures public. In addition, ABC will no longer publish its public monthly report, though the figures will still be available to advertisers. More.
MrWeb 21 YEARS: Did You Get the Message?
21/5/20
Continuing our excerpts from the recently published 'Mobile Age' special issue, Reach3 Insights CEO & founder Matt Kleinschmit looks at the rise of the mobile messaging-based Survey - with case studies from work for Jagermeister, Hyundai and Kimberly-Clark. More.
Attest Raises $15m for US Expansion
21/5/20
London-based research platform Attest has raised $15m from an unnamed investor. This new round of funding will be used to further expand in the US, where it has hired Marc Shraer and Tamer Abouleinein. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.