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Recent News Items for...
Mobile Surveys & Monitoring
DOOH Transaction Currency First for Veridooh
26/8/26
Sydney-based, independent out of home verification company Veridooh has partnered with ad tech platform Big Happy, to provide advertisers with accountability for their digital out of home (DOOH) campaigns. Big Happy will be the first partner to use the data for transactions. More.
Former Google Partnerships Head Joins Hightouch
24/8/26
Californian marketing data firm Hightouch has appointed twenty-year Google veteran Jitendra Kumar as Head of Commercial, Advertising. More.
Streamers to Launch Own Cross-Media Measure in Aus
24/8/26
In Sydney, Australia, streaming services trade body the Video Futures Collective (VFC) has announced a deal with Copenhagen-based measurement specialist AudienceProject, to develop what it claims is the country's 'first' independent cross-media audience measurement solution. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.