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Recent News Items for...
Mobile Surveys & Monitoring
Merger for Discuss and Voxco
13/11/25
AI-powered research platform Discuss has been acquired by Voxco owner Terminus Capital Partners, and will be merged with Voxco under the leadership of the latter's CEO Daniel Graff-Radford. The combined company will be know as Discuss. More.
Truecaller Launches Ad Measurement Suite
13/11/25
Caller identification and spam blocking software giant Truecaller has teamed up with Kantar and other partners to launch an Advertising Effectiveness Measurement Suite, called ROI of Trust. The tool evaluates and quantifies ad impact in terms of attention, trust, and confidence in verified environments. More.
Amplitude Rolls Out Feedback Tool from Kraftful Buy
13/11/25
AI analytics platform Amplitude has rolled out AI Feedback, a customer feedback tool using a proprietary LLM process to turn raw input into prioritized, actionable insights. The software was originally developed by Kraftful, which Amplitude acquired in July this year. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.