MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Wiland Adds Neural Net Modelling Solutions
24/4/26
In Colorado, predictive audience intelligence provider Wiland has enhanced its suite of solutions with the addition of Neural Net modelling, via two new solutions called WAIfarer and WAIfinder. More.
IA Throws Weight Behind Proposed New Privacy Framework
23/4/26
US lawmakers are to debate the SECURE Data Act, welcomed by the Insights Association as an attempt to establish 'a single national framework to replace the current patchwork of state privacy laws, strengthen consumer protections, and preserve the role of the profession in informed decision-making. More.
TAM Ireland Picks Fifty5Blue for Ad Currency Contract
23/4/26
Ad currency body TAM Ireland has chosen Fifty5Blue - the former Kantar Media - to provide cross-platform audience measurement services for Irish television and video. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.