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Recent News Items for...
Mobile Surveys & Monitoring
DRNO Dates for the Rest of August
20/8/26
Due to holidays, and following a similar pattern to last summer, Daily Research News will not publish tomorrow (Friday) evening and will also miss one day next week, in addition to the UK public holiday on August 31st. More.
Nielsen Changes 'Really Negative' for Sports, Says NFL
20/8/26
In the US, the NFL has expressed concerns about Nielsen's forthcoming methodological changes, claiming they are 'overly rushed'. Nielsen says it has worked closely with clients, sports leagues and industry regulators to develop the new approaches and the majority support them. More.
Attentive Rolls Out Real-Time Visitor Behavior Tool
20/8/26
Cross-channel marketing platform Attentive has announced the general availability of AI Grow, an AI-driven subscriber list growth product that analyzes site visitor behavior in real time, to target and optimize email and SMS sign-up invitations for visitor conversion. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.