MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Merger for Rival, Reach3 and Angus Reid Group
21/5/25
Research businesses Rival Group and the Angus Reid Group (ARG) are merging under the Rival Group name, creating a company with projected revenues of more than $60m and operations in five US and Canadian cities. More.
RealityMine Hires Stanton as US-based CMO
21/5/25
Manchester, UK-based digital behavioural data firm RealityMine has appointed Knowledge Networks and GfK veteran David Stanton as its new Chief Marketing Officer, based in New Jersey. More.
Publicis Buys Influencer Marketing Firm Captiv8
21/5/25
Marcoms group Publicis has acquired Captiv8, one of the world's largest influencer marketing platforms, which provides social listening services and allows clients to manage and measure their influencer strategies. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.