MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
UserTesting Buys Participant Recruiter User Interviews
8/1/26
In the US, enterprise customer insights platform UserTesting has acquired User Interviews, provider of a participant recruitment platform for user research, market research, and AI training. More.
Proximic Adds Trade Desk Audio Data Integration
8/1/26
Comscore's Proximic has made its content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement available in independent global ad platform The Trade Desk. More.
Investor Buys Into PureSpectrum
7/1/26
In the US, PureSpectrum has announced a strategic partnership with private equity firm TA Associates, which will support the research tech company in innovation, scaling up, and further development of its customer offer. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.