MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
NIQ Buys Flywheel Data Business in China, SE Asia
2/7/26
Consumer intelligence company NIQ has completed the acquisition of the China and Southeast Asia eCommerce Data & Insights business of data firm Flywheel. NIQ says this boosts its measurement and understanding of consumer behavior across retail, eCommerce, social commerce and digital environments. More.
CRO Appointment for Sprinklr
2/7/26
In New York, CX platform Sprinklr has announced the appointment of former Bazaarvoice company President Thomas Addis as Chief Revenue Officer. More.
$100m Funding for Video Intelligence Firm TwelveLabs
2/7/26
In San Francisco, 'human-like' video analysis specialist TwelveLabs has announced the raising of $100 million in Series B funding. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.