MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Nielsen Adds CTV Coverage to Ad Intel in the UK
14/7/25
Nielsen will add coverage of Connected TV audiences into its Ad Intel product in the UK, starting from September, offering British-based clients a more comprehensive view of CTV ad spending. More.
Google DV 360 Joins VOZ Streaming Service
14/7/25
Australian television audience measurement body OzTAM has today announced the integration of Google Display & Video 360 (DV360) as a demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. More.
Product and Strategy Chiefs Leave Brainlabs
14/7/25
Global Chief Strategy Officer Sue Unerman and Global Chief Product Officer Mark Syal are leaving data-fuelled digital marketing agency Brainlabs. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.