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Recent News Items for...
Mobile Surveys & Monitoring
Rose Promotes for Senior WPP Roles Including New COO
5/9/25
New WPP Chief Cindy Rose has confirmed three promotions to fill roles within her senior team: Devika Bulchandani becomes COO of WPP, Laurent Ezekiel replaces her as Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X, and Floriane Tripolino replaces Ezekiel as CEO of Open X. More.
Appinio Promotes for CFO and MD Role
5/9/25
In Hamburg, Germany, market research platform Appinio has announced the promotion of Bernd Edelmann to CFO and Managing Director. More.
Mediametrie Partners to Boost French Cross-Media Data
4/9/25
French audience measurement and ad currency provider Médiamétrie is to work with AudienceProject to accelerate the development of its Cross-Media Video advertising measurement solution, announced at the beginning of this year. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.