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Recent News Items for...
Mobile Surveys & Monitoring
Ampere Analysis Acquired, and Buys PlumResearch
26/5/26
Ampere Analysis, a media data and analytics platform headquartered in London, has acquired Warsaw-based PlumResearch, a specialist in global streaming audience analytics; and has itself received a majority investment from private equity firm Goldenpeak. Financial terms were not disclosed. More.
Quarter Billion in Funds for AI Search Innovator Exa
26/5/26
San Francisco firm Exa Labs Inc. has raised $250m in Series C funding, at a valuation of $2.2 billion, for use in training the next generation of its models and scaling its AI-native search engine and web data retrieval platform. It will also continue hiring for senior roles. More.
Samba Taps ID Graph for New 'Project Gravity' Platform
26/5/26
Media intelligence provider Samba TV has launched a platform called 'Project Gravity,' which matches digital profiles to off-line consumer data from sources such as email lists, to allow ad targeting. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.