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Recent News Items for...
Mobile Surveys & Monitoring
Barb Pauses Pioneering YouTube Data after Legal Letter
28/1/26
Google has this month issued both Kantar Media and Barb with 'cease-and-desist' letters, according to reports, suggesting they have exceeded the terms of last year's agreement to measure the audience for creator-driven content on YouTube. More.
New IMS Tool Measures Long-Term Impact of Branding
28/1/26
In London, consultancy firm Independent Marketing Sciences (IMS) has launched an econometric tool called BrandEquity ROI, assessing the impact of brand marketing on long term business performance. More.
ARF Plans Expansion for DASH
28/1/26
The ARF's DASH TV Universe Study, recently accredited by the MRC, is expanding its delivery schedule and acting 'to broaden its usefulness'. New initiatives include offering its data to partners including the owners of identity graphs, for ad targeting; and a comprehensive segmentation of US TV usage. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.