MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
WPP to Sell 'Up to 80 Per Cent' of Kantar
16/11/18
WPP's Chief Financial Officer Paul Richardson says the group is planning to sell up to 80% of its market research division Kantar, in a bid to address recent weak company performance. More.
Radio Added to Nielsen Media Impact Tool
16/11/18
Nielsen has expanded its cross-media planning solution Nielsen Media Impact solution (NMI) to include radio. More.
Former Gold Report Shows Growth for MR's Top 25
15/11/18
The Global Research Business Network (GRBN) has taken over the publishing of the AMA Gold Report, the annual compilation of the top revenue-generating MR firms operating in the US. GRBN has published its first report, in partnership with its author Diane Bowers. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.