Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence
, and a...
Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies.
The UK's mobile industry trade association is the GSMA
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.
An English language home page