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Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
ARF Names First Female Chair
In the US, the Advertising Research Foundation has named Levi Strauss exec Barbara Murrer as Chairperson of its Board. She is the first female marketer to hold the position in the ARF's 82-year history and the first person to be based on the West Coast. More.
Ipsos Hires SSI's Zotter as Chief Technology Officer
Ipsos has appointed David Zotter, a veteran of senior tech roles at Greenfield Online, GfK and most recently SSI, as its Chief Technology Officer. More.
comScore Canada Leader Steps Down
Brent Bernie, General Manager of comScore Canada, will be leaving the company on January 1st 2019 after eighteen years, and will be replaced by Bryan Segal, currently VP of Sales. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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