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Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
SimpleReach Launches Standardized Video Measure
In New York, data cloud SimpleReach has launched an all-in-one video measurement platform, through which brands can track owned, publisher partner, and influencer video performance across all digital media using their own standardized metric definitions. More.
Uber Hires First Privacy and Data Protection Leaders
Taxi app Uber has hired Intel's former privacy and security legal practice leader Ruby Zefo as its first Chief Privacy Officer (CPO), and former Tom Tom VP Privacy & Security Simon Hania as Data Protection Officer (DPO). More.
Amobee Wins Bid to Buy Videology Assets
Mobile ad targeting firm Amobee has won a court-supervised auction to buy certain assets from TV and online ad targeting specialist Videology for approximately $101m. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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