MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Pinterest Buys to Integrate CTV Performance Metrics
12/12/25
Visual search and discovery platform Pinterest has agreed to acquire CTV performance ad platform tvScientific, and will combine its 'intent-rich' audience signals with the acquired company's CTV engine, allowing marketers to measure how TV lifts the results of their performance ad campaigns. More.
Kantar Hires NA Media Product Leader
12/12/25
Kantar has appointed Greg Friend as SVP, Head of Media Product for North America, based in Chicago. More.
Funds for Driver-Based OOH Ad Metrics Firm Stic
12/12/25
In Los Angeles, OOH advertising driver data platform Stic has raised $10 million in a Bridge funding round, with which to expand operations across more than thirty US states and Canada, deepen relationships with advertisers and strengthen its operational capabilities in new markets. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.