MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
ITV Studios Strengthens Data and Insights Function
1/10/25
TV programme maker and distributor ITV Studios has appointed Jason Fletcher as SVP and Rebecca Ameson as VP, Data & Insights; while Felix Eccleshare joined recently as Senior Data Analyst. Business developers Yannis Ioannidis and Will Johnson also join. More.
Circana and Ibotta Partner for Sales Lift Measurement
1/10/25
Consumer data firm Circana has partnered with Ibotta, operator of 'the largest digital promotions network in North America', promising CPG brands better understanding of the true impact of Ibotta campaigns, and their ability to drive incremental sales lift. More.
Investment and New Partner for Veritonic
1/10/25
In New York, audio intelligence specialist Veritonic has received an investment from brand consultancy Authentic Intelligence, which will now serve as its exclusive music and entertainment partner. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.