MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Nielsen Buys DoubleVerify
7/8/26
Nielsen has acquired media monitoring, verification and measurement company DoubleVerify (DV) in an all-cash transaction valuing the company at around $2.15 billion. More.
Senior Marketing and Comms Appointments for Zeta Global
7/8/26
Former Salesforce marketing leader Leah Pope has joined Zeta Global as Chief Marketing Officer, and will work alongside Candace Dean who has been promoted to Chief Communications Officer. More.
Funds for AI-Based CRM Specialist Superleap
7/8/26
Bengaluru, India-based CRM software company Superleap has raised $3.7m in seed funding, with which to further develop its core machine learning model and autonomous task agents, and drive enterprise customer acquisition in the mid-market financial and commercial sectors worldwide. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.