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Recent News Items for...
Mobile Surveys & Monitoring
OOH and Clean Room Partnerships for NIQ
17/9/25
Another day, another NIQ announcement - actually two today. The consumer intelligence giant has partnered with OOH advertising tech suite Displayce, to offer advanced measurement for European Digital Out-of-Home; and with clean room software firm Decentriq for data sharing. More.
Nordic Launch for DVJ's Shopper Data Tool 'Spenderlog'
16/9/25
Dutch firm DVJ Insights is launching its advanced shopper data solution, Spenderlog, in Denmark, Sweden and Norway, via partnerships with Norstat and CatMan Solution. More.
Global CCO's Retirement Sparks Senior Changes at DV
16/9/25
Media effectiveness platform DoubleVerify (DV) has announced changes in its senior commercial management and leadership teams. They include the retirement of current Global Chief Commercial Officer Julie Eddleman, and the rehiring of Joris Stevens as SVP, Global Account Management. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.