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Mobile Surveys & Monitoring

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Recent News Items for...

Mobile Surveys & Monitoring
MFour Debuts Mobile-First Ad Measure
In the US, MFour Mobile Research has unveiled a mobile-first approach to digital ad effectiveness measurement. More.
Data Plus Math Hires Moe for NYC Expansion
Boston, MA-based cross-platform TV and video measurement firm Data Plus Math (D+M) has hired Jason Moe as Vice President of Business Development, with an immediate remit to establish an office in New York. More.
V12 Rolls Out Access to Active Shopper Database
In the US, marketing analytics provider V12 has launched the Home Retail Intender Database, providing access to consumers who are actively shopping for home retail products. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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