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Recent News Items for...
Mobile Surveys & Monitoring
Mediaocean Adds Agents for 'Connected' Advertising
12/6/26
Omnichannel ad group Mediaocean has unveiled NIVO AI, a suite of agents building on the Orchestrator 'superagent' launched by its subsidiary Innovid last year, and bringing together intelligence, orchestration and execution to promise 'a more connected way of running advertising'. More.
Former Zendesk Exec Takes CMO Role at The Trade Desk
12/6/26
In Ventura, California, ad tech company The Trade Desk has appointed Sarah Gavin as Chief Marketing Officer and EVP. She is based in the Bellevue office and reports directly to CEO and founder Jeff Green. More.
IAS Extends Brand Safety Measures to YouTube Audio
12/6/26
Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns, promising brands independent, third-party transparency for their audio investments, validating adjacent content consistently across YouTube formats. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.