Mobile Research and Marketing Associations

The Mobile Marketing Association

A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.

Also a handy Glossary of mobile marketing terms.

The UK's mobile industry trade association is the GSMA.

In February it announced plans to launch an audience measurement system.

See the GSMA site for the latest news on this Mobile Media Metrics Initiative.

Germany's AGOF is an affiliation of the leading online marketers in Germany, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

An English language home page is available.