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Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
CX Specialist Hero Buys Analytics Firm MaassMedia
Customer experience agency Hero Digital has acquired MaassMedia, an analytics consultancy whose services include software implementation, data visualization and analysis, and personalization. Terms were not disclosed. More.
Former US Chief Information Officer is New Sprinklr COO
Customer experience management platform Sprinklr has hired Vivek Kundra, formerly the first Chief Information Officer of the United States and EVP of Salesforce, as its COO. More.
$27m Investment for Location Intelligence Firm Cuebiq
Off-line location intelligence specialist Cuebiq has secured $27m in Series B financing. In addition to product development and expansion of global operations, the funds will drive forward its existing privacy initiatives and help it create an open data marketplace based on blockchain technology. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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