The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
Nielsen Catalina Launches Brand Growth Study
In the US, shopper insights and ad targeting specialist Nielsen Catalina Solutions (NCS) has partnered with the Ehrenberg-Bass Institute to launch a new industry study, aimed at understanding the best strategy for building consumer packaged goods (CPG) brands. More.
Marketron Changes Owner and CEO
Marketron, which develops revenue management and audience engagement software for the media industry, has been sold to Diversis Capital by previous owner BlackRock Capital. The firm will now be led by Michael Collins, who replaces Jeff Haley as Chief Exec. More.
Nielsen Expands YouTube Mobile App Measure to Europe
Nielsen has added measurement of YouTube's mobile app to its Digital Ad Ratings service in the UK, France and Germany. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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