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Puerto Rican Debut for Scarborough

Nov 14 2012

Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures. More

Scarborough Partners with GfK MRI

Jul 26 2012

Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More

Partners Link Voter and Consumer Data

Jun 12 2012

In the US, Scarborough Research is adding nationwide voter data from political data provider TargetSmart Communications to its own consumer database, to enable agencies, politicians and lobbyists to examine consumer behavior relevant to specific election issues. More

Obituary: Bob Cohen of Scarborough Research

Jul 18 2011

Bob Cohen, who served as President and CEO of consumer and media research firm Scarborough Research from 1993 to 2009, has died at home at the age of 58, after a battle with cancer. More

Scarborough and Geoscape in Hispanic Link

Apr 26 2011

In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More

Scarborough Hires Product Development Specialist

Apr 11 2011

In the US, Scarborough Research has appointed Gerardo Guzman as Vice President of Product Management, with a focus on providing solutions for clients to enhance their ROI. More

Scarborough Hires Condon for Development Role

Jan 27 2011

In the US, Scarborough Research - the joint venture between Nielsen and Arbitron - has appointed former Nielsen Online SVP Brian Condon as EVP, Commercial Development. More

Scarborough Hires Nielsen's Drouillard as CEO

Dec 2 2010

In the US, Nielsen/Arbitron joint venture Scarborough Research has hired Nielsen veteran Tom Drouillard as President and CEO, succeeding Gregg Lindner who has moved to Arbitron as Chief Research Officer. More

Scarborough Launches PRIME Lingo

Nov 9 2010

In New York, Scarborough Research has announced the launch of PRIME Lingo™, a new web-based software platform giving non-specialist users desktop access to data including consumer lifestyles, cross media consumption, sports interest and demographics. More

Cell Phone-only Profiles Revealed

Sep 20 2010

In the US, local market consumer specialist Scarborough Research has released findings from its first phase of cell phone-only (CPO) survey data collection, which began in selected local markets one year ago. The data shows the extent to which CPO respondents 'tend to be disproportionately young and minority'. More

Scarborough Expands Cell-Phone-Only Sample

Feb 16 2010

In the US, Arbitron/Nielsen joint venture Scarborough Research has integrated cell-phone-only (CPO) households into twenty additional local market studies. More

Scarborough Debuts Cell-Phone-Only Sample

Aug 12 2009

Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More

New Ratings Code Requires 'Approval First'

May 16 2008

In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More

Scarborough Launches Youth Panel

Apr 10 2008

In the US, Scarborough Research has expanded its consumer and media research services with the introduction of a new online panel specifically for the youth and teen markets. More

Arbitron Ups Tunkel's Role

Feb 21 2008

In the US, ratings giant Arbitron has increased VP National Group Services Rich Tunkel's responsibilities to include Northeast sales, as Radio Station Services Regional Manager. More

Combined Audience Measure Launches

Nov 5 2007

Audience-FAX, the joint initiative backed by the Audit Bureau of Circulations (ABC) and the Newspaper Association of America (NAA), has been launched on schedule. The service integrates data from sources including Scarborough Research, NetRatings and comScore to combine print and online newspaper audience stats. More

ABC Gives Green Light to Integrated Audience Measures

Jul 18 2007

In the US, the Board of The Audit Bureau of Circulations (ABC) has given the go ahead to develop 'Audience-FAX' which will integrate data from Scarborough Research, Nielsen//NetRatings and comScore to provide ABC subscribers with a view of both print and online newspaper audiences. More

Ratings System to Combine Print and Online Newspaper Audience

Jun 29 2007

In the US, the Audit Bureau of Circulations (ABC) is to work with Scarborough Research and The Newspaper Association of America (NAA), to roll out joint readership figures adding web site traffic and print circulation figures. More

New Media Digest: Technology Changing Consumer Habits

Jan 25 2007

Three recent surveys highlight new technology's effect on consumer habits and the challenge facing advertisers. Newspapers' web sites are boosting their offline circulation; broadband video is bringing new and more lucrative advertising opportunities; and the days of the standalone DVR may be numbered. More

New Leader for Scarborough Division

Jan 23 2007

Scarborough Research has hired Kathy Beitler to lead client services for its newspaper custom research division. More

Scarborough Adds Mall Audience Data

Oct 13 2006

Scarborough Research and Arbitron have announced the launch of a new data set giving detailed information about mall shoppers in the US. The Scarborough Mall Shopper Audience data will be integrated with reach and frequency models for mall ads and promotions. More

Scarborough Next to Get Thumbs Up from Busy MRC

Sep 8 2006

US shopping, media and lifestyle analyst Scarborough Research has announced the full accreditation of its core syndicated services by the MRC (Media Rating Council). These include its 75 Top-Tier Local Market Studies and its Multi-Market Study, beginning with the 2006 product year. More

Newspaper Web Sites Boost Audience

Aug 25 2006

US newspapers' web sites are adding large numbers of readers to their overall circulation, according to two pieces of research out this week. Scarborough Research's integrated data shows encouraging figures for papers as a whole, while The Media Audit looked specifically at gains for alternative weeklies. More

Scarborough Integrates Claritas Data

May 4 2006

Consumer research agency Scarborough Research has become the second company in two weeks to announce the integration of data from Claritas segmentation products into its services. Data from ConneXions and P$YCLE® NE will provide more consumer detail in the financial and telecoms sectors. More

New VP to Expand Scarborough's Custom Research

Jan 19 2006

US newspaper ratings firm Scarborough Research has appointed Edwin Batson, former Director of Marketing Research for the Los Angeles Times, to the new position of Vice President in charge of leading and extending the company's newspaper custom research services. More

Arbitron Hires Scarborough Account Manager

Dec 20 2005

Arbitron has appointed Sandra London, formerly of Saturn Corporation, as National Account Manager for the company's Advertiser Marketing Services. She will focus on selling Scarborough Research services to retail and beverage advertisers and marketers. More

Scarborough Expands Newspaper Expertise

Nov 21 2005

US-based newspaper ratings provider Scarborough Research has hired M J Angiollo as Account Director for Print and Internet Services, and promoted Barbara Quisenberry to the new role of Director of Account Management. Both are past Presidents of the Research Federation of the Newspaper Association of America (NAA). More

Studies Sell Benefits of Radio Ads

Nov 4 2005

Radio news and talk shows attract affluent, educated listeners, according to new analysis from Scarborough Research. Also released today is Arbitron's network radio study, which claims that US networked stations reach nearly 80% of 25- to 54-year-olds, three quarters of teens, and 90% of black Americans each week. More

Online Audience Data Affected by Methods

Oct 25 2005

A study from the US Online Publishers Association (OPA) has found that different methods of compiling online audience figures lead to significantly different estimates of visitors to local web sites. The research is based on an analysis of measurement tools from Nielsen//Net Ratings, comScore, Scarborough and The Media Audit. More

Supermarket Shares and Shoppers

Sep 23 2005

Competition in the UK grocery market remains as fierce as ever, according to figures from TNS Superpanel. Tesco's leading market share is still creeping up, but Sainsbury's and Asda are also continuing to grow. Meanwhile, analysis from Scarborough Research in the US defines distinct markets for discount stores Target and Wal-Mart. More

Scarborough Forms Newspaper Group

Jul 7 2005

US readership specialist Scarborough Research is forming a Newspaper Advisory Board to provide guidance about the changing research needs of newspapers and their advertisers. The Board will bring together research, sales and marketing executives from newspapers across the country. More

Affluent Air Travellers Profiled

Jun 24 2004

Airport advertising is a highly effective medium for reaching upscale Americans, according to a new study by Arbitron Inc. According to The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale Medium, the 92 million Americans who have flown in the past year represent a generally affluent and well-educated group. More

Positive Signs for US Newspapers

May 6 2004

Total newspaper readership has declined slightly in the past 6 months, according to the latest figures from the NAA. However, papers in the top 50 US markets are reaching nearly eight out of 10 adults (78.6 percent) each week, web site audiences are up steeply and more than a third of papers have raised their circulation. More

Scarborough to Measure TV Viewing by Genre

Apr 22 2004

Scarborough Research has enhanced its consumer and media database with information about viewing of television program genres. Beginning with this month's release, in-depth qualitative information is available about consumers who watch program types from documentaries to reality dating shows. More

34 articles found.

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