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Less than a third of Canadian companies are involved in primary market research, and around a third of business decision-makers think their companies should spend more on MR. These are the findings of a study of 500+ business decision-makers conducted by Ipsos Reid for Canada's Marketing Research and Intelligence Association (MRIA). More
The Trends Division of Ipsos-Reid Public Affairs has increased the frequency of its Online Omnibus in Canada to once a week. More
Thirty-nine per cent of Canadians say they are likely to vote for the new Conservative Party of Canada, according to a new Ipsos-Reid/CTV/Globe and Mail poll released today. The party will be the result of the recently announced merger between the federal Progressive Conservatives and the Canadian Alliance. More
Canadians' use of real estate web sites has remained at a very high level, according to a recent Ipsos-Reid study. 85% of those who have purchased a new home in the past two years have used the Internet to look for home information, slightly above the 80% who had done so in 2001. More
Corporate citizenship - whether a company is perceived as doing business in a socially responsible manner - is affecting the purchasing decisions of Canadians, according to a poll by Ipsos-Reid. Significantly, majorities claim to have consciously 'rewarded' or 'punished' companies for this performance by making or rejecting a purchase from them. More
According to the latest Harris Poll, a majority of Americans believe that what they were told by the government before the Iraq war about Weapons of Mass Destruction and links to Al Qaeda was generally accurate. More than two thirds of all adults believe that Iraq had weapons of mass destruction, and more than one third believe that the US has found clear evidence of these weapons. More
Support for Canada's involvement in the North American Free Trade Agreement (NAFTA) with the United States and Mexico has grown in the past two and a half years from 64% of Canadians to 70%, according to an Ipsos-Reid/CTV/Globe and Mail poll conducted last week. More
In the last two months, despite the recent resurgence of the disease in Toronto, Canadians' personal fears over SARS have declined, according to a new Ipsos-Reid/CTV/Globe and Mail poll released last week. They are also less worried than they were about BSE, despite one recent case. More
The Internet continues to become more ingrained in people's everyday lives around the world, according to The Face of the Web, an annual study of Internet trends by Ipsos. More
Job searching is now among the most popular Internet activities for Candian users: more Canadians have looked for a job online than have banked online, shopped online, comparison shopped or downloaded music. This is one of the findings of a new study from Ipsos-Reid, entitled Online Job Hunting: What the Future Holds. More
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