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Lazarus Founder Davis Joins Effective Measure

Emerging market digital audience analyst Effective Measure has appointed John Davis in the new role of Global Measurement Scientist, based in its Australian office in Melbourne. More

Effective Measure Hires Red Sheriff Co-founder

In Australia, digital audience specialist Effective Measure has appointed IMR Worldwide / Red Sheriff co-founder Tony Eustace in the newly created global role of Group Director - Data Insights. More

Effective Measure Names South African MD

Digital audience specialist Effective Measure has appointed former ABC UK exec Alan Morrissey as Country Managing Director in South Africa. More

Effective Measure Hires Aus/NZ Leader

Digital audience specialist Effective Measure has appointed former Yahoo! sales leader Ben Sharp as Managing Director of its Australia and New Zealand operations, replacing Michael Robertson who has been promoted to the post of Global Director of Products. More

Effective Measure Rolls Out MENA Mobile Service

Digital audience specialist Effective Measure is launching a service in the MENA region (Middle East North Africa), combining online polls and data from tagged web sites to provide insights on mobile consumption and purchase activities. More

Effective Measure Takes DMMA Contract from Nielsen

Digital audience specialist Effective Measure has been selected by non-profit organisation the Digital Media and Marketing Association (DMMA) to ensure accurate traffic reporting for South Africa's media sector on all digital platforms - a contract previously held by Nielsen. More

Effective Measure Expands to South East Asia

Digital audience metrics company Effective Measure has expanded into South East Asia with the opening of a hub in Bangkok, where it has appointed digital media specialist Russell Conrad to lead the business. More

Effective Measure Secures $4m Investment

In Australia, digital audience metrics company Effective Measure has secured a $4m investment, earmarked for the rollout of its services. More

Effective Measure Opens in UAE

Australian digital audience measurement firm Effective Measure has expanded with the opening of offices in the United Arab Emirates (UAE), and has hired Brendon Ogilvy for the newly created role of Regional Director for MENA (Middle East North Africa). More

Real Opinions Sets Up London Base

Dubai-based Real Opinions has opened an office in central London, which will be run by founder and CEO Dan Healy. More

'New Benchmark' for Online Privacy

In Australia, digital audience measurement firm Effective Measure has announced plans to roll out a new visitor opt-out mechanism, which it says promises a 'new benchmark' in visitor privacy. More

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