Dubai-based Real Opinions has opened an office in central London, which will be run by founder and CEO Dan Healy.
Real Opinions and Australian digital audience measurement company Effective Measure recently launched their audience measurement tool (also called Effective Measure) in the Middle East, and Healy now plans to introduce the system to UK clients.
The solution, which uses technology to overcome issues with cookie deletion and unique visitor audience calculation, claims to be significantly more cost effective than current market research tools, as well as highly accurate. It also contains advanced reporting features which can be analysed by market and category specific search engine keywords and phrases.
Healy, who will be based in Real Opinion's St John Street office three weeks every month, has more than 10 years' international and online market research experience. He previously worked as Regional Research Director at YouGovSiraj, Research Director at Nielsen Online, and SRE Consumer/New Media at GfK NOP.
Web site: www.real-opinions.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.