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Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More
Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More
Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More
Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More
In Adelaide, Australia, attention measurement firm Amplified Intelligence has launched a tag-based system for measuring the attention paid to ad campaigns, allowing for their real-time, in-flight optimisation. More
Australia-based attention measurement company Amplified Intelligence has acquired ad verification company AttentvAds, for an undisclosed sum. More
Australian omnichannel attention measurement company Amplified Intelligence has expanded to the US, opening an office in New York and hiring former Unruly exec Alex Khan for the newly created role of EVP Global Partnerships. More
In Australia, omnichannel attention measurement company Amplified Intelligence has appointed Anneliese Urquhart as Chief Product Officer (CPO). More
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