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Sports Marketing Surveys has announced a partnership with Sponsor Statistik, the largest sponsorship research house in South Africa, which will henceforth operate under the Sports Marketing Surveys brand name. More
UK-based Sports Marketing Surveys Ltd has launched mediatrak, a new service giving subscribers instant access to TV and radio clips mentioning their brand, sport or other key words of their choice. More
Sports Marketing Surveys and SponsorMetrix have formally announced a partnership to provide robust valuations of sports sponsorship opportunities. SponsorMetrix's valuation model, based on both media return and intangible assets, will be enhanced with its new partner's survey and media data. More
The summer is hot, and British audiences have sport and entertainment very much on their minds, it seems. Surveys and analyses out this week reveal the popularity of the Sport Relief web site; the growing numbers watching World Cup matches on the 'Net or on mobiles; the importance of the grey market to the success of music festivals; and the success of Wilson racquets at Wimbledon. More
NOP World and Sports Marketing Surveys have announced the launch of sponsatrak, a new sponsorship tracking study developed jointly by the two companies. More
Sports Marketing Surveys has announced a new automated Image Recognition System, which will measure and analyse TV exposure of client ads on location at sporting events and other occasions. More
Sports Marketing Surveys is extending its tennis research programme from the US to provide directly comparable analysis of the equipment market in the five biggest Western European economies. The new European Tennis Survey is supported by many of the major global tennis manufacturers. More
Sports Marketing Surveys and Eurosport have announced the launch of the Eurosport Poll, a joint venture using online research to deliver rapid feedback to sponsors, event organisers, consultancies and federations on an omnibus basis. More
UK specialist agency Sports Marketing Surveys has opened an office in Tokyo, with a launch event on 16th October at the British Embassy. More
Specialist research agency Sports Marketing Surveys has announced a five year charitable programme to help the development of sport for the disabled and other groups. The contribution will be in the form of free research, to the value of £100,000. More
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