Sports and Sponsorship Firms Pair Up

Sports Marketing Surveys has announced a partnership with Sponsor Statistik, the largest sponsorship research house in South Africa, which will henceforth operate under the Sports Marketing Surveys brand name.

The deal gives Sponsor Statistik access to Sports Marketing Surveys Network's international data and to specialised methodologies including the Magellan image recognition system, tools such as Sporting Insights (a panel database over 100,000 Internet sports fans worldwide) and the World Sponsorship Monitor.

Group MD Stephen Proctor comments: 'We have a number of global clients who are operational in South Africa and the partnership will create exciting opportunities to provide local and international clients with world class analysis.' He also hints at 'some exciting opportunities in the sports tourism field' thrown up by his visit to the recent South African Golf Summit.

Sponsor Statistik MD Hylton Cowie says his company has been on 'a rapid growth path' in a fast growing industry in South Africa and 'intends to be a far more powerful force' – the international partnership is 'a logical next step'. He continues: 'Establishing fair and realistic prices for sponsorships through using transparent methodology and relevant data is a key step in growing the sponsorship market. With accountability comes credibility, and our offering moves the industry in South Africa further down that road.'

Sports Marketing Surveys was established in 1984 and now has fifteen offices in Europe, North and South America, Australasia and Asia. Its web site is at www.sportsmarketingsurveys.com , while that of Sponsor Statistik is at www.sponsorstat.co.za .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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