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GfK Launches Face-To-Face Hispanic Research Programme

GfK Consumer has launched a new regular survey of 'unacculturated' Hispanic Americans, whom it defines as 'not yet assimilated completely to their adopted country'. Around two fifths of the 42 million Hispanics living in the US are said to meet the definition. More

GfK 'To Buy Chinese Firms'

GfK is planning to further expand its operations eastwards with acquisitions of Chinese competitor agencies Monitor and Sino Market Research, according to a report in the China Business Post. More

GfK Hires Strengthen US Healthcare Teams

The GfK U.S. Healthcare Companies have announced a number of senior appointments, including Brian Hull, M.B.A. as President of subsidiary company GfK Strategic Marketing, replacing Marty Glogowski who is retiring. More

New Structure for GfK Custom Research

GfK Custom Research North America has announced a new structure based on five industry-specific sectors and six practice areas. The move completes the integration of its companies in the US and Canada. More

Keeping TABs on Outdoor Eyeballs

In the US, the TAB (Traffic Audit Bureau for Media Measurement) is developing a new integrated audience measurement system for outdoor advertising, with the help of agencies GfK Custom, MRI, Telmar and Transearch. The system promises groundbreaking data on numbers likely to see a given ad. More

Shop 'n Chek Director Joins GfK

GfK Custom Research North America has appointed Steven Maskell as Vice President, Senior Account Executive, leading the client facing side of its Mystery Shopping division. He joins from Shop 'n Check Worldwide where he was Director of Sales and Marketing. More

Three New Hires for GfK-CRI

GfK Custom Research Inc (GfK-CRI) has appointed Karen Ahlgrim, Laura Latshaw and Leah Robinson to account management positions across the US. More

GfK Launches Custom Research North America

GfK has formed GfK Custom Research North America, an umbrella body for GfK Arbor, GfK CRI, GfK Schiappa, Caribou Lake, GfK NOP and GfK Automotive. Dr Martin Lautman, formerly President of GfK Arbor, will be the new group's CEO. More

GfK-Custom Chooses Greenfield

GfK-Custom Research has appointed Greenfield Online, Inc. as its exclusive supplier of full service Internet survey research services and sample research data, subject to certain limited exceptions. The companies have worked together since 2001. More

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