Shop 'n Chek Director Joins GfK

GfK Custom Research North America has appointed Steven Maskell as Vice President, Senior Account Executive, leading the client facing side of its Mystery Shopping division. He joins from Shop 'n Check Worldwide where he was Director of Sales and Marketing.

Maskell also serves as an advisor to the Shop America Alliance. His sector experience includes automotive, wireless telephony, quick-serve restaurants, petroleum and classic retail, and his background is in psychology with an MBA in eCommerce.

MD Don Simons welcomes Maskell's 'extraordinary depth and breadth of industry experience and proven ability to deliver client results.'

GfK Mystery Shopping is a division of GfK Custom Research North America, which is headquartered in New York and online at www.gfkamerica.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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