TVG Appoints Former GfK Consultant

In the US, TVG Marketing Research & Consulting has hired Scott Lauder, Ph.D., previously of GfK V2, as Vice President, Strategic Marketing & Development.

Dr. Lauder's experience includes marketing, marketing research and training. He joins from GfK V2 where he was a Senior Consultant, with responsibility for client development and custom pharmaceutical marketing research. Prior to this, as Scott Lauder Associates, Inc., he provided industry training and seminars, as well as Internet-based research, and marketing consulting. Earlier, he worked for major pharmaceutical companies including Abbott Laboratories and G.D. Searle and Company.

He has a Master's Degree in Behavioral Science and a Doctorate in Sociology, and has taught at universities including Kent State and The Ohio State University.

TVG, which provides customised MR for the pharmaceutical industry, is part of the PDI Group and is online at www.tvg-inc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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