US-based InsightExpress has partnered with earned media measurement and monetization specialist Meteor Solutions, to offer insights into online advertising performance among influential brand advocates. More
Meteor Solutions has upgraded its flagship software product, Meteor Tracker, adding sophisticated analytics and reporting capabilities to enable marketers to measure the impact of what it calls 'earned media' - unpaid content including word-of-mouth and social media posts. More
In Seattle, USA, online word-of-mouth specialist Meteor Solutions has formed an alliance with product strategy consultancy NimbleSource to add further analytics to the data it captures from customers' web sites. More
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