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In the US, marketing software giant Adobe has acquired online video ad targeting specialist TubeMogul for approximately $540m. The transaction is expected to close during the first quarter of Adobe's 2017 fiscal year. More
Online video ad targeting specialist TubeMogul has partnered with comScore to provide clients with information on whether digital video campaigns have actually been delivered and whether they have reached their target audience. More
US online video ad targeting specialist TubeMogul has filed for an IPO with the New York Stock Exchange, with the aim of raising $75m. More
Online video advertising tech company Tremor Video has bought the InPlay video analytics business from video buying firm TubeMogul, for an undisclosed sum. By integrating InPlay directly into its VideoHub platform, Tremor promises a complete end-to-end video analytics solution for publishers. More
US online video analytics firm TubeMogul has added real-time audience demographic reporting to its video tracking platform, including data on age, gender, household income, marital status, home ownership and number of children. More
US online video analytics firm TubeMogul has launched a self-serve suite of customized video player analytics, which it claims tracks every major video player, platform and delivery method on the web. More
US online video analytics firm TubeMogul has launched a free measurement tool to provide viewer data for 15 different partner web sites. More
In the US, online video analytics firm TubeMogul has received $3m in Series A funding, which it will use to speed up growth of its video distribution platform and accelerate standardization of its online video analytics offering. More
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