TubeMogul Files for $75m IPO

US online video ad targeting specialist TubeMogul has filed for an IPO with the New York Stock Exchange, with the aim of raising $75m.

TubeMogul partners with KN Dimestore and Nielsen to integrate first-party data into its platform, for use in audience targeting. In addition to a broad cross-section of quantitative metrics, the firm offers a proprietary BrandSights survey model, through which clients can use customized surveys to measure brand awareness, favorability, and purchase intent, and gain an understanding of their video campaign's target audience.

In 2012, the firm sold its InPlay video analytics business to online video tech company Tremor Video, as it shifted away from an original focus on video measurement and towards demand-side video advertising.

Company revenue for 2013 was $57.2m, compared with $34.2m in 2012. However, TubeMogul incurred a net loss of $7.4m last year, compared with a net loss of $3.6m the previous year.

The firm, which is led by founder and CEO Brett Wilson (pictured), is online at: www.tubemogul.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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