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ExactTarget Buys Behavior Specialist iGoDigital

US-based interactive marketing agency ExactTarget has acquired software provider iGoDigital for a total of $21.0m, thereby adding predictive analytics to its portfolio. It has also bought b2b marketing automation firm Pardot. More

Sky IQ Launches Insight Tools

In the UK, BSkyB's customer intelligence business Sky IQ has partnered with marketing services agency ExactTarget to launch a portfolio of marketing insight products and services, designed to help brands better understand and market to potential customers. More

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