GfK has made a series of acquisitions, including Turkish market research firm Bilseim International, the remaining 35% of Swiss oncology specialist GfK Research Matters, the Brazilian MR company Shopping Brazil, and the watch panel set up by French MR agency Société V. More
Deniz Ozerdil, formerly of GfK Turkey, has resigned and set up her own agency, Istanbul Research. The firm will focus on offering local field and tab services for international clients. More
GfK Turkey has launched the country's first specialist online medical panel. The panel offers access to the opinions of 3,650 healthcare professionals working in a variety of specialisms. More
GfK Turkey has announced a new access panel of almost 4.2 million members, providing samples for online research in the country. The panel members represent a high proportion of the c.11 million people online in Turkey (population 72m and Internet penetration around 15%). More
GfK Turkey has expanded its International Projects Unit, established two and a half years ago to concentrate on co-ordination work for international clients, with the appointment of Ms Fulya Durmus and Ms Ozge Aktas. More
GfK, which to date has been represented in Turkey by its subsidiary, Procon GfK, has acquired Strateji Mori, a company specialising in ad hoc research. The company will be trading under the name Strateji GfK with immediate effect. GfK is now the market leader in this segment in Turkey. More
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