Follow DRNO on...
In Toronto, marketing and analytical services company Environics Analytics (EA) has announced an agreement making it the sole provider in Canada of the products and services of data collaboration platform LiveRamp. More
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More
Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More
Brian O'Kelley, the co-founder of ad targeting tech specialist AppNexus, has been appointed to the Board of data collaboration platform LiveRamp. More
LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More
Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More
Data platform LiveRamp has promoted Travis Clinger to its leadership team as SVP, Activations and Addressability. More
Enterprise data connectivity and analytics platform LiveRamp has promoted Vihan Sharma to the newly created role of EVP of Global Revenue. Meanwhile Diego Panama will step down as Chief Commercial Officer, to pursue an opportunity outside the organization. More
San Francisco-based enterprise data connectivity and analytics platform LiveRamp has partnered with marketing software giant Adobe, to enable omnichannel, cookieless people-based targeting and measurement. More
San Francisco-based enterprise data and analytics platform LiveRamp has appointed Sharawn Tipton as Chief People Officer, overseeing all aspects of people and culture programs, including global talent acquisition, HR technology and 'people operations'. More
San Francisco-based enterprise data connectivity and analytics platform LiveRamp has appointed former Microsoft exec David Pann as Chief Product Officer. More
Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More
Anneka Gupta, President and Head of Products and Platforms at enterprise data connectivity and analytics platform LiveRamp, is leaving the company to take up an as-yet unannounced new position within the technology sector. More
San Francisco-based enterprise data connectivity and analytics platform LiveRamp has announced plans to open a new office in Greater Phoenix, where it will recruit 100 employees. The firm's expansion team is currently scouting locations for a permanent office space. More
In the US, enterprise data and analytics provider LiveRamp is to acquire cloud platform DataFleets, which promises to integrate its clients' data silos without moving the data or compromising privacy. Terms of the deal were not disclosed. More
Comscore and LiveRamp have partnered on a new version of the latter's TV measurement solution. Now known as 'Data Plus Math powered by Comscore', the solution integrates the latter's established TV and digital ad exposure data with LiveRamp's identity and data connectivity solutions. More
Enterprise data and analytics provider LiveRamp has launched a preference and consent management platform (CMP) called Privacy Manager, to help clients comply with laws such as GDPR (General Data Protection Regulation) and CCPA (the California Consumer Privacy Act). More
Enterprise data and analytics provider LiveRamp has appointed Clark Kokich as Non-Executive Chairman of the Board, replacing Jerry Gramaglia, who announced his intention not to seek re-election in February. More
Florida-based shopper intelligence and personalized digital firm Catalina Marketing has partnered with LiveRamp to develop new audience segments and measurement offerings for US CPG marketers, for launch this quarter. More
Enterprise data and analytics provider LiveRamp has agreed to acquire Boston, MA-based media measurement company Data Plus Math. The deal promises clients 'a more effective way to buy, sell and measure data-driven television'. More
Enterprise data and analytics provider LiveRamp has acquired Amsterdam-based privacy and consent management platform (CMP) Faktor for an undisclosed sum. More
US and Israel-based B2B customer data platform Leadspace has teamed up with enterprise data and analytics provider LiveRamp to launch a persona level ad targeting service. More
Enterprise data and analytics provider LiveRamp has extended its IdentityLink omnichannel identity graph for the business-to-business market. More
Enterprise data and analytics provider LiveRamp has reported a 35% increase in third quarter revenue to $80m, compared with $59m in the prior year period. In addition, the firm has expanded its IdentityLink platform with the addition of connected TV (CTV) identifiers. More
In the US, enterprise data and analytics company Acxiom has named James Arra and Anneka Gupta as co-Presidents of its customer data 'onboarding' business LiveRamp. They replace Travis May, who is moving to the newly created role of Chief Growth Officer for Acxiom. More
In the US, research data solutions firm SSI has partnered with customer data 'onboarding' specialist LiveRamp, to provide insights and more accurate targeting for digital ad campaigns. More
Marketing intelligence software provider Visual IQ has announced a partnership with data 'onboarding' specialist LiveRamp, providing the former's customers with a more rounded view of the cross-channel customer journey, plus campaign impact analysis tools. More
IBM business The Weather Company has partnered with customer data 'onboarding' specialist LiveRamp, to help marketers integrate real-time weather data into their omnichannel campaigns and target consumers at relevant moments. More
Cross-screen data management platform Lotame has partnered with customer data 'onboarding' firm LiveRamp, to help clients connect their off-line, subscription and CRM data with digital and mobile data. More
US-based television insights firm Samba TV has launched a data management platform (TV DMP), giving a single, de-duplicated view of the customer journey across linear television, OTT and digital media platforms, for cross-screen targeting of programmatic media. More
In New York, location-based platform Vistar Media has partnered with enterprise data firm Acxiom and its customer data 'onboarding' specialist LiveRamp, to enable advertisers to deliver digital out-of-home (OOH) ads based on their customer data. More
Acxiom subsidiary LiveRamp has announced agreements to acquire Arbor and Circulate, two companies working with people-based data to help clients' marketing, for a total of around $140m in cash and $50m in Acxiom stock. More
Video audience analytics firm Visible Measures has partnered with customer data 'onboarding' specialist LiveRamp, to enable brands to utilize their off-line data for targeted digital media campaigns. More
Customer data 'onboarding' specialist LiveRamp has integrated with Facebook, to enable users to uncover the link between the latter's ad campaigns and off-line sales, whether in stores, branch offices, contact centers or other brick-and mortar locations. More
Acxiom subsidiary LiveRamp has expanded its data onboarding service to the UK, France and Canada. Last week the firm appointed Jeff Smith as its new CMO and teamed up with DigitasLBi. More
In London, customer data 'onboarding' specialist LiveRamp has hired former AudienceScience MD Richard Foster for its newly created role of UK Managing Director. More
In San Francisco, customer data 'onboarding' specialist LiveRamp has hired Luke McGuinness as Head of Data Partnerships, with a remit to broaden the firm's network of partners. More
Enterprise data and analytics company Acxiom has agreed to acquire privately held customer data 'onboarding' specialist LiveRamp for around $310m in cash. It has also announced flat fiscal year 2014 revenue, at c.$1.1bn, and forecasts a 5% drop in fiscal 2015 as it exits its analog paper survey business in Europe. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
