Leadspace Debuts Persona-Level Ad Targeting Solution

US and Israel-based B2B customer data platform Leadspace has teamed up with enterprise data and analytics provider LiveRamp to launch a persona level ad targeting service.

Founded in 2010, the Leadspace platform combines with third-party data sources and uses AI to help clients find and target customers with profiles similar to top existing customers, while recommending how to best engage them. Developed in partnership with LiveRamp, the new 'Leadspace for Advertising' solution taps its proprietary Persona Scores and promises precise targeting.

These Persona Scores use AI to combine a range of customer data fields - including install-based technologies, job responsibilities and firmographics - into customized, personalized ideal buyer personas. Marketers can create Lookalike audiences based upon key attributes and custom personas, and then use 'Leadspace for Ads' to segment and target their audiences with personalized ads across multiple digital ad platforms. Closed-loop feedback then allows Leadspace to analyze each audience's performance over time, so that clients can continuously optimize their campaigns.

CEO Doug Bewsher (pictured) comments: 'For years, B2B marketers struggled to get real value out of their digital advertising spend, but the lack of targeting at the persona level made most advertising ineffective. Leadspace for Ads changes this equation. B2B marketers can now use Leadspace customer data platform to create custom audiences based on their target buyer personas, within target, surging accounts, leading to significant increase in the performance of their advertising campaigns'.

Web site: www.leadspace.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.