MrWeb's MR-a-thon

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Welcome To India
Country number
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to India

Civilized since ancient times, India was for more than 3,000 years made up of a constantly shifting multitude of kingdoms. By the 16th century the Mogul Emperors had brought stability to the North with other empires in the South, West and North East. See full country profile.

Latest Research News from India

Mar 15
In Australia, research and consultancy firm Fifth Dimension has made four new hires, including Mallory Pels as a Senior Consultant based full time in Melbourne. Mar 15 2023
Mar 2
Ipsos India is making three changes to its leadership team from the beginning of April, including moving Vincy Jathanna to the newly created role of Vice President of Operations. Mar 2 2023

1 current Indian job:

Insight and Analytics Manager - Leading Brand Transformation Agency, Mumbai, India, Salary DoE - (posted Oct 14 2022)

Fast Facts
Map of India
CAPITAL: New Delhi
GOVERNMENT: Federal Republic
AREA: 3,287,590 sq km
POPULATION: 1,116,079,217 (July 2009 est.)
MAJOR LANGUAGE: Hindi, English
India, India
India, India

India's devotion to cricket is legendary, and almost single-handedly makes it the second most watched sport in the world. In a poll for Synovate in 2004, 93% of Indians said it was their favourite televised sport, and with the appearance of the IPL in 2008 there is far more opportunity to watch it now. Cricket throws up superstars and super salaries, but can also ruin careers - witness the recent resignation of a central government minister over allegations surrounding the arrival of two new IPL teams next season. Less well known but hopefully uplifting: India is also home to the world's highest cricket ground, which is in Chail, Himachal Pradesh, built in 1893 after levelling a hilltop, and a proud 2444 metres above sea level.

A little More Knowledge?
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India in Profile

Civilized since ancient times, India was for more than 3,000 years made up of a constantly shifting multitude of kingdoms. By the 16th century the Mogul Emperors had brought stability to the North with other empires in the South, West and North East.

The activities of The East India Company along with local support brought most of present day India under British rule by the 1850s. A mass movement for independence inspired and guided by the Indian National Congress and by Mahatma Gandhi drove its transformation into a republic by 1950. A melting pot of faiths, the world's second most populous nation nevertheless retains a tolerant and in many ways secular'outlook. Its diverse economy is one of the world's fastest growing despite a small majority of the work force remaining in agriculture. India's democratic governments face problems of extensive poverty, widespread corruption, environmental problems and significant overpopulation.

Some Business and General Info

GDP: $3.267 trillion (2008 est.)

Religions Hindu 80.5%, Muslim 13.4%, Christian 2.3%, Sikh 1.9%, other 1.8%, unspecified 0.1% (2001 census)

Currency: Indian Rupee (INR) (1 INR = 0.015 EUR)

Telephone Code: +91

Overview of the Research Industry

MR Association(s):

Market Research Society of India

Statistics: The MR industry in India is growing steadily, according to an ESOMAR report - in 2008, the MR turnover in India was $198 million - up from $63 million in 2003 (or a whopping 214%).

Services are the major source of economic growth, accounting for more than half of India's output with less than one third of its labor force and the continued growth of the Indian MR industry is fuelled in no small part by MR being one of the sectors in which the giant outsourcing companies operate.In 2008 700,000 people were working in the outsourcing sector which accounted for a turnover of $11B. Even though 2.5M people graduate in India every year there is still a skills shortage among the outsourcers.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook:

The USA, China, UAE and the UK are the main export partners with India, with exports totalling $175.7 billion in 2008. The main export commodities are petroleum products, textile goods, gems and jewellery, engineering goods, chemicals and leather. The main import partners are China, the USA, Germany and Singapore, with imports of crude oil, machinery, gems, fertilizer and chemicals totalling $287.5 billion in 2008.

The CIA World Factbook also notes that the government has reduced controls on foreign trade and investment. Higher limits on foreign direct investment were permitted in a few key sectors, such as telecommunications.

The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8.5% GDP growth in 2006, 9.0% in 2007, and 7.3% in 2008, significantly expanding manufactures through late 2008. India also is capitalizing on its large numbers of well-educated people skilled in the English language to become a major exporter of software services and software workers. Strong growth combined with easy consumer credit, a real estate boom, and fast-rising commodity prices fueled inflation concerns from mid-2006 to August 2008.

In the long run, the huge and growing population is the fundamental social, economic, and environmental problem.

My view
Researchers Talk!
Have your say!
If you are a researcher based in India, in whatever capacity, then we would love to hear from you!

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Views from...
Pravin Shekar, Kreator'in-Chief, krea & The Social Catalyst
Think of India as the precursor to the European Union: Several states, each quite different with its own language, culture, cuisine and people. The complexity adds to the fun and there is so much more to discover and experience.