MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
November Edition - Lock Up Your Clients
We've been out talking to research buyers in big companies again, this time about ongoing relationships as opposed to how agencies should get their foot in the door which was last year's theme. Most of the themes are familiar, to say the least, so instead of just bashing on about them we've dedicated a fair chunk of the article (the first of two on the subject) to the reasons agencies don't get round to doing them despite being told. We've also made some suggestions for clients, so hopefully there's something in it for everyone in MR.
Also this month: US and Aussie vacancies are appearing on MrWeb in increasing numbers this year, although still small compared to UK jobs - and some of the figures for mean salaries are surprising. We always though Australian salaries were down on their UK jobtitle equivalents across the board, but Not So - client side researchers in this country may well be looking jealously at both their American and Australian counterparts if the figures are to be believed. However, before you jump to too many conclusions and emigrate, hang around another 6 or 7 months and we'll give you something more robust to base your plans on :)
In Love and Hate, a couple of telephone interviewers have bared their souls, one in purgatory and the other with a rather risque glimpse of cubicle heaven. Listings of senior and international vacancies, and of movers n shakers in the MR world are both sizeable once again, reflecting lots of activity at the top of the professsion as well as the above growth in our overseas component.
A special 5th Birthday edition of MRWho will be published shortly, celebrating the first job appearing on MrWeb on 29th November 1998.
MRWho has about 900 subscribers including a majority of the bosses of major UK agencies and around 320 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The November edition was published on 24/11/03 and is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.