Kantar Adds Leaders for Latin America

WPP's insight arm Kantar has appointed Marita Carballo as President for Latam (Latin America) and Fiona Keyte as Global Account Director for client, Procter & Gamble (P&G), in a move designed to strengthen the firm's client relationships and regional capability in Latin and South America.

Carballo began her career in Argentina, where she was founder and CEO of Gallup Argentina from 1979 to 2001. She subsequently worked at TNS, where she was Head of TNS Political & Social until September 2007. During her career, she has also served as Professor of Sociology at the Catholic University of Argentina.

At Kantar, Carballo will focus on ways of refining the firm's regional client offer, help introduce new services into the region and build links with other WPP businesses.

Keyte joins from ad group Publicis in London, where she was Director of Strategy and Acting Head of the planning department, working on brands including P&G's Oral B. In her new role, she will have overall leadership for the account and work with the various Kantar businesses to improve the effectiveness and usability of the firm's work with the consumer goods giant.

Commenting on the appointments, CEO Eric Salama said: 'Latam is a critical region of the world for us and I'm delighted that Marita will be dedicated to strengthening our position there. In addition, P&G is one of our largest clients. Fiona's experience makes her an ideal candidate to help develop solutions which give P&G the best of Kantar.'

Kantar comprises 20 specialist companies - including recently-acquired TNS - and employs 26,500 employees across 80 countries.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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