Hilton Marketer Joins BDRC

London-based market research agency BDRC has appointed former Hilton International marketer Jude Bissert as Client Services Director of its Hotels & Hospitality team.

The division offers subscription-based reports and bespoke research, to address issues such as guest satisfaction, brand re-positioning, market opportunity and new concept testing. Its multi-client studies include 'Venue Verdict', 'Hotel Guest Surveys', and 'GuestRate' tracking, analysis and benchmarking tools.

Bissert joins from Hilton International where she was most recently Director of Global Business Products and Promotions, managing the delivery of business-focused brand strategies. During her 13 year career, she has been a regular user of BDRC's research.

In welcoming Bissert to the team, Matt Costin, Director of Hotels and Hospitality, said: 'Jude will offer a new dimension to our team and more importantly, to our clients. She brings the credibility that comes from having marketed one of the world's most successful brands and has first-hand experience of the challenges that major organisations face as they go through periods of significant change.'

Web site: www.bdrc.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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