iMotions Rolls out in Australia and NZ

Eye tracking software company iMotions has struck a reseller deal with Objective Digital, bringing local customer service and support for the former's Attention Tool in Australia and New Zealand.

iMotions is headquartered in Denmark with additional offices in the US, India and Mexico. Its Attention Tool® software combines eye tracking metrics, reading metrics and emotion metrics, integrating them to provide insights into consumer behavior.

James Breeze, CEO at Objective Digital, says previously available solutions in Australia and New Zealand have not been sufficiently well matched to market demand. He comments: 'A combination of our local hands on experience and the strong Attention Tool® software platform is very powerful.'

iMotions CEO Peter Hartzbech says his firm has 'big expectations' of the agreement, which he says will 'reinforce Objective Digital's position as the leader in the eye tracking solution space in Australia and New Zealand'. He adds: 'For us it is very important to find resellers that know the market.'

Web sites: www.objectivedigital.com and www.imotionsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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