CMB Spins Off New Consultancy Firm

US custom research firm Chadwick Martin Bailey has announced the launch of a sister company, South Street Strategy Group. The new firm will combine 'state-of-the-art marketing science' with the experience of 'veteran consultants' to provide strategic consulting services.

Specifically, South Street will focus on two 'distinct areas': Growth Strategies, including launching new products and entering new markets; and Value Delivery Strategies including brand positioning and building loyalty.

Newly appointed Managing Partner J Mark Carr, who worked previously at CMG Partners, says the new firm was 'founded with the belief that combining the best of strategy consulting with the best in marketing science produces better, more practical and more differentiated strategies' and believes the firm's results and processes will 'compare very favorably to the best strategy firms.'

Chief Operating Consultant T J Andre will join Carr as a partner in the new firm, as will CMB Chairman John Martin, who comments: 'South Street grew naturally out of our 26 years of providing a highly consultative approach to custom market research.'

Based like its sister company in Boston, MA, South Street is online at www.southstreetstrategy.com . CMB was founded in 1984 by John Martin and Anne Bailey Berman, features in the Honomichl top 50 and serves clients in more than 30 countries around the globe. Web site: www.cmbinfo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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