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CMB Re-hires Ofsthun to Head Qualitative Practice

In the US, Kathy Ofsthun has returned to custom market research firm Chadwick Martin Bailey (CMB) to head its Qualitative practice. More

CMB Rolls Out 'Empact' Consumer Emotion Measure

In the US, custom market research firm Chadwick Martin Bailey (CMB) has launched a survey-based solution called Empact, which it says offers a 'practical approach' to measuring consumer emotions. More

Chadwick Martin Bailey Launches CEM Software Suite

US research provider Chadwick Martin Bailey (CMB) has launched Pinpoint Suite, a customizable collection of web-based tools to improve utilization and analysis of customer feedback. More

CMB Spins Off New Consultancy Firm

US custom research firm Chadwick Martin Bailey has announced the launch of a sister company, South Street Strategy Group. The new firm will combine 'state-of-the-art marketing science' with the experience of 'veteran consultants' to provide strategic consulting services. More

Partners Launch Facebook Fan Pulse

In the US, custom market research firm Chadwick Martin Bailey and media agency Brand Networks have developed a solution to help businesses better understand their Facebook fans. More

CMB Launches Data Collection Network

Boston, US-based Chadwick Martin Bailey (CMB) has launched a Global Certified Network of data collection companies which it says extends to over 90 countries worldwide. More

Partners Target the Affluent

In the US, custom research firm Chadwick Martin Bailey (CMB) has joined with specialist marketing firm AgencySacks to provide insights to companies that target the affluent consumer. More

Boomers Broken Down

Marketers and advertisers generally fail to properly segment and target the Baby Boomer generation, despite their awareness of its high purchasing power, according to Chadwick Martin Bailey (CMB). The Boston-based MR firm released its own five-segment analysis this week. More

CMB Appoints Qual Director

Boston-based supplier Chadwick Martin Bailey (CMB) has appointed Jessica Templin as Director of Qualitative Research. Templin will focus on growing CMB's qualitative research portfolio, which includes high level and consumer one-on-one interviews, focus groups, online bulletin boards and usability testing. More

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