Batchelor Joins the BrainJuicer Board

In the UK, online market research specialist BrainJuicer's Chief Operating Officer Alex Batchelor has been elected to the company's Board as an Executive Director.

Batchelor, who joined the firm in February, has been an investor in BrainJuicer since it floated in 2006.

He began his career at Unilever, before joining Saatchi & Saatchi as a Planning Director, and has since held marketing leadership roles at Interbrand, Orange, Royal Mail and TomTom. In addition, he is the current Chairman of the Marketing Society.

Based in BrainJuicer's London office, Batchelor is responsible for account management and operations. At the time of his appointment, he said he was looking forward to 'developing the company into a genuine competitor to large, more traditional research firms like Millward Brown and TNS.' BrainJuicer has made no secret of its ambition to break into the top ten agencies.

Web site: www.brainjuicer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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