Former Client Trovato Joins BrainJuicer

In London, market research agency BrainJuicer has appointed Federico Trovato, former Head of Consumer and Market Intelligence at Philips - as Chief Client Satisfaction Officer. He will also join the Executive Management Team and will start in August.

Trovato in his role at Phillips was a long-time client of BrainJuicer. Having also worked with both Procter and Gamble and Nielsen, he will bring ample agency and client side experience to his new position, where he will lead the implementation of SatisTraction, one of the company's newest products.

SatisTraction uses the FaceTrace methodology to measure emotions and capture customer and employee satisfaction: this appointment signals its formal roll-out after initial trials with HSBC and other clients in financial services, retail and telecoms.

Of his appointment Trovato said: 'Having worked with BrainJuicer for many years and seen their research expertise first hand at Philips, I am extremely excited to be joining such an innovative and dynamic company. BrainJuicer has bold goals of changing the way market research is perceived in the board room, making research more inspiring and actionable for marketers.'

John Kearon, founder and Chief Juicer, comments: 'Federico is a star. A hugely talented researcher and leader who together with his great team at Philips, transformed the role of research inside the company, to become a strategic partner in the innovation process. His determination to make research inspiring, his passion for understanding consumers' motivations and behaviours and being a thoroughly nice guy, make him the perfect fit for BrainJuicer.'

Web site: www.brainjuicer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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