Chadwick Martin Bailey Launches CEM Software Suite

US research provider Chadwick Martin Bailey (CMB) has launched Pinpoint Suite, a customizable collection of web-based tools to improve utilization and analysis of customer feedback.

The new tools are tailored to work with every level of end-user, from executives involved in strategic decisions to frontline staff collecting feedback day to day. Pinpoint Suite integrates with existing customer feedback measurement programs and can be used for long term data collection and analysis or for raising individual 'red flags' and addressing them immediately.

COO T.J. Andre comments: 'While companies are spending millions of dollars to measure customer satisfaction, they lack the tools to identify, translate, prioritize, and act on the data they get. CMB found two thirds of companies report difficulty in translating the data from their customer satisfaction programs into business improvements. Pinpoint Suite fills the gap between the data pipeline and actual insights and business improvements; maximizing existing program investment, and allowing non-analysts to turn data into action.'

Founded in 1984 by Anne Bailey Berman and Dr. John Martin, CMB has corporate headquarters in Boston, MA and is on the web at www.cmbinfo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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