TRA Gets TV Targeting Patent

US media measurement and analytics firm TRA has received its fourth patent - this time for methodology for 'Using Consumer Purchase Behavior for Television Targeting'.

Last summer, the firm was granted a US patent for its Media TRAnalytics platform, which helps TV networks, agencies and advertisers match the ads households receive with the products they buy. This solution currently matches second-by-second TV tuning data from set-top boxes in 2.2 million households with consumer purchase data for Consumer Packaged Goods (over 500,000 single-source households) and Pharmaceuticals (over 900,000 households).

The new patent includes the use of people identification tools beyond household data; survey data; program and commercial code data embedded within programming content; and data collected from metering devices. Additionally, it includes the use of data to drive video-on-demand advertising.

Company CEO and co-founder Mark Lieberman comments: 'No other company has the ability to use big data to target television programming as accurately as TRA, and the newest member of our patent family confirms our leadership and commitment to innovation.'

Web site: www.traglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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