B2B International Breaks £4m Revenue Barrier

Manchester, UK-headquartered B2B International has reported its 14th year of consecutive growth with 2011 revenue up from £3.8m in 2010 to £4m.

B2B also has offices in London, Brussels, New York, Chicago, Beijing, Shanghai and Moscow. It also runs a specialist design, ad and marketing agency B2B Marcomms, and recently announced the forthcoming launch of a consumer-focused agency called 'deep see'.

During 2011, B2B International saw a 21% increase in profit to £700k from £580k last year, on an EBITDA basis. Across UK and Europe, the firm reported growth of 33%, while North America had an 'excellent year' equal to that of 2010.

CEO Matthew Harrison comments: 'A reason for our success over the past few years is the increased diversity of our customer base. We have also moved towards the 'productisation' of much of our offering; developing a number of metrics that are pre-defined before a project, add value to the customer and allow comparison with aggregated data, all of which clarify our outputs in the minds of our clients.'

Web site: www.b2binternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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