Kantar Media Hires New Swiss MD

Kantar has today announced the appointment of Matthias Hartl as Managing Director of Kantar Media Audiences Switzerland, based in Bern and reporting to Regional Director Eitan Kassif.

Hartl joins from a career in the public, IT, telecoms and energy sectors. He will take charge of an office tasked with delivering the recently won Swiss Television Audience measurement contract, which starts in January 2013 and lasts until at least December 2018. The new measurement service will use Kantar's PeopleMeter and VirtualMeter technology to record television viewing habits both traditional and online.

Richard Marks, Global CEO, Kantar Media Audiences says: 'I'm delighted to welcome Matthias to the company. He brings a wealth of project management experience which will be invaluable as we continue to build our audience measurement panel in Switzerland ready for early 2013. Working in partnership with Mediapulse and our central team, Matthias will lead a dedicated team whilst investing in new technology and expertise to plan for the future.'

Web site: www.kantarmedia-audiences.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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