FutureBrand's Mok Joins Added Value Saffron Hill

Kantar subsidiary Added Value Saffron Hill has appointed former FutureBrand exec Carol Mok as Brand Development Director in its Singapore office.

Added Value has 23 locations in fourteen countries, and acquired its stake in full service agency Saffron Hill Research in 2009.

Mok joins with more than fifteen years' strategic marketing and business development experience across markets in Asia, the USA and Canada. For the past five years, she has worked at global brand consultancy FutureBrand as Head of Brand Strategy, South East Asia. Prior to this, she was a Senior Consultant at Batey - Carlyle Brand Consultants, and she held senior roles at Virgin Mobile, Scient, Bowne Internet Solutions, and the Columbus Group.

In her new capacity, Mok heads the brand development team and is responsible for brand and marketing strategies including portfolios, positioning and innovation.

Tessa Brown, MD of Added Value Saffron Hill, comments: 'Carol brings a great deal of experience in brand strategy and a deep understanding of the markets and cultures across Asia Pacific that is so vital to many of our clients' growth ambitions.'

Web site: www.added-value.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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