New Head of Qual for ICM

UK consultancy ICM has hired Iain Carruthers, a former Interbrand Director, as Head of Qualitative Research.

Carruthers, who starts straight away, most recently ran his own consultancy, The Encounter Business. An experienced insight and brand consultant, he has also worked in innovation and communication, most recently in the financial services and b2b sectors. He has written two business books, including a study of British innovation success story Dyson.

ICM earlier this month moved into the Soho HQ of its parent company Creston, which it will share with the group's two other London-based agencies, TMW and Nelson Bostock. The ICM Group operates globally and specialist areas include customer experience management, brand and communications delivery, innovation, and stakeholder engagement.

Group MD Andrew Wiseman comments: 'I'm delighted to welcome Iain to ICM, where we believe passionately that the success of our own and our clients' business depends on the strength and commitment of our team. I'm looking forward to seeing the exciting contribution that Iain will make to our work.'

The Research division is online at www.icmresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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