Added Value Hires McClure for Paris Position

WPP's brand development and insight consultancy Added Value has appointed Sandrine McClure as a Director in its Paris office.

McClure (pictured) joins with eighteen years' experience of consumer insights and brand strategy. She also brings experience in sensorial marketing, to a team which specialises in the wine, spirits, coffee, cosmetics, skin care and cheese categories.

Most recently, McClure served as Head of Insight & Development at Paris-based research agency Equal, prior to which she was Head of the Qual Department at full service agency Repères for four years. Earlier, she worked in London - latterly for nine years as a Director at Green Light International, and before this, as a Senior Researcher at HPI Research and at Fusion Research.

Web site: www.added-value.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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