Hispanic Specialist ThinkNow Hires Qual Division Head

In the US, Hispanic consumer insights agency ThinkNow Research has hired former Q-Insights Director of Operations Lara Fordis to head its Qualitative Research Division.

Burbank, CA-based ThinkNow specializes in researching the US Hispanic demographic and other hard-to-reach consumers through online research panels and communities targeting acculturated, un-acculturated and bi-cultural Hispanic US citizens. The firm also designs and implements custom quant and qual studies, and last year doubled the frequency of its Hispanic online omnibus to twelve waves per year.

Fordis (pictured) joins from Q-Insights, where she helped direct and oversee all functions, including project management, staff and recruitment. Prior to this she was a Consultant with Suggestion Guru, Senior Research Director at employee research specialist Insightlink Communications, Director of Research & Operations at Pelegrin Gray Research, and a Research Analyst at Marketing Matrix, where she began her market research career.

ThinkNow co-founder Mario Carrasco comments: 'When we added qualitative research to our suite of services several years ago, we never imagined it would have exploded like it did. Because of that, we decided that we needed an industry expert to help us structure and grow that piece of our business. Lara Fordis is the perfect fit.'

Web site: www.thinknowresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.