Former Coke Exec to Head FleishmanHillard Research

Omnicom-owned communications network FleishmanHillard has hired former Coca-Cola insights leader Christina Liao as Senior Vice President and Senior Partner, Director of Applied Data, in charge of its global Research and Analytics practice.

FleishmanHillard specializes in PR, public affairs, marketing, paid media and social media content. Its Research and Analytics divisions provide a wide range of primary and secondary research including social media analytics, brand positioning, message diagnostics and market trend analysis.

Liao (pictured) joins with nearly two decades of experience in the measurement and analytics field. Most recently, at Coca-Cola, she headed the Knowledge and Insights team. Prior to this, she spent eight years at CMI Research, latterly as VP of Analytics and Insights; and nine years at ORC Macro. In addition, Liao teaches at the annual American Marketing Association Advanced School of Marketing Research.

In addition to managing the Research and Analytics team, Liao will now oversee FleishmanHillard's relationship with fellow Omnicom agency Annalect, which offers data, technology and analytics solutions.

President and CEO Dave Senay comments: 'Christina is a wonderful addition to our team at a time when our ability to gather, make sense of, and apply research and analytics for our clients' competitive advantage is critical to our success. Her long record of accomplishment in her field, her proven leadership ability and her entrepreneurial spirit all combine to make her a terrific choice for this key position.'

Web site: www.fleishmanhillard.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.