OOH Agency Posterscope to Integrate EE Mobile Data

UK-based out-of-home (OOH) comms agency Posterscope has reached an agreement with mobile phone network EE to incorporate anonymised mobile usage data on consumer movements and location-based digital behaviour, into its 'Planner' ad optimisation app.

Just three weeks ago, Posterscope teamed up with mobile advertising platform xAd to launch a new 'converged media' capability, aimed at retargeting consumers who have seen specific OOH ads with relevant mobile communications.

According to www.mediapost.com , the integration will allow advertising clients to create campaigns combining outdoor and mobile elements, and to measure the effects of outdoor advertising through mobile channels; while agency planners can measure the effect of OOH media at specific locations, and analyse the journey patterns of particular audiences.

Web site: www.posterscope.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.