Former GfK Health Leader Launches New Turkish Agency

Former GfK exec Serra Bozkurt has launched Plus Research Solutions (PRS), a healthcare market research agency based in Istanbul and serving both pharmaceutical and consumer health clients and international research agencies.

Bozkurt has twenty years of international healthcare MR experience, and has spent the last ten heading up GfK's healthcare division in Turkey and the MENA Region, a unit she helped to form - first as Group Manager and later Sub-Regional Healthcare Lead. She began her MR career at PIAR-Gallup, then joined IBS Research & Consultancy to lead its international healthcare project unit. Moving to the UK, she joined NOP Healthcare in 1998 and then The Research Partnership, before moving to GfK in Turkey in 2003.

She has also held teaching posts at TUAD (Turkish Market Research Society), Bahçeºehir University, Galatasaray University and Istanbul Bilgi Üniversity Social Sciences Faculty.

PRS will provide customised solutions and consultancy to healthcare clients, covering the full lifecycle of brands from pre-launch to maturity, and has an online presence at www.plusrsolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.