Funds for Red Zebra Analytics

London-based Red Zebra Analytics - the creator of the '3D Offers' digital banking loyalty programme - has raised a 'seven figure' Series A round of funding to expand its sales and marketing efforts.

Customers that sign up to the firm's loyalty platform are presented with discount deals via their online banking interface. The deals are linked to individual customer spending patterns, with the data used to personalize and target merchants' offers.

Attul Sehgal (pictured), co-founder and CEO, comments: 'This investment represents an important step forward for us. We've seen there is already significant customer appetite for what we offer, and this Series A funding will allow us to bring our platform to more customers, banks and merchants than ever before.'

The firm, whose first round of funding has been led by SBT Venture Capital, is online at www.redzebra-analytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.