Dubit Opens First US Office in L.A.

UK-headquartered youth research and marketing strategist Dubit has opened its first US office in Los Angeles, led by Brad Schultz, the former Head of Moshi TV.

Leeds-based Dubit's in-house research team helps the firm create kids digital entertainment and games through its direct-to-youth online panels and networks, which track young people's trends, motivations and behaviours. This team also offers a range of services for market sizing, audience profiling, competitor analysis, and usability testing.

Schultz (pictured) joins as Vice President of Brand Strategy, having previously co-founded kids talent network Tryout. Prior to this, he was Head of Moshi TV, where he built kids online video network and established the firm's TV headquarters in LA. Earlier, he served as Director of Digital Media at kids entertainment channel Kabillion, and he co-founded mobile games publisher Flying Penguin.

In his new role, Schultz is tasked with expanding Dubit's US customer base, which now accounts for more than half the firm's business.

Dubit CEO Ian Douthwaite comments: 'Brad has a fantastic pedigree in children's entertainment and it's a great coup to have him join the team. Our business in the US has grown significantly over the past four years and having Brad represent us across the Americas will help us to provide an even greater service to our clients. LA is the home of entertainment and it makes sense for it to be the home of our first US office.'

Web site: www.dubitlimited.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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