Mintel Hires US Consumer Research Head

In Chicago, Marla Commons has returned to consumer product and media intelligence provider Mintel as Vice President of Research, in charge of the US Consumer Research and Insight teams.

Commons (pictured) joins from Frank N. Magid Associates, where she served as Managing Director, prior to which she was VP, Qualitative at MarketVision Research and spent five years at Research International as SVP, Qualitative. Earlier, she served as Senior Editor at Mintel, specializing in social and consumer trends. She began her career at ShopTalk, where she was latterly Consumer Insights Manager.

Pat Neviani-Aston, Global Director of Research, comments: 'Bringing Marla back into the Mintel family is a huge boon for us, as her knowledge of the industry is second to none. Under Marla's leadership, Mintel will continue to provide the gold standard to clients who look to our trusted research and analysis to inform their strategic decisions.'

Web site: www.mintel.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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