Futures Company Adds to Asia Pacific Team

Strategic insight and innovation specialist The Futures Company has strengthened its Asia Pacific team, based in Singapore, moving Radha Patel from the London office to the role of Director of Consulting, and hiring Tara Hirebet as Senior Consultant.

The UK-based company, a part of WPP's Kantar, was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and most recently, TRU, and also has teams in Europe, North America and Latin America.

Patel has spent fourteen years at the firm, leading trends and cultural insights engagements with a broad set of clients, as well as heading up the company's global thought leadership program on health and wellness.

Hirebet worked previously as a copywriter, youth consultant, ethnographer and trend consultant in China and Singapore, most recently leading Asia Pacific business for trendwatching.com .

Stephane Alpern, MD of The Futures Company in Asia Pacific comments, 'with the addition of Radha and Tara our team is now ideally positioned to help companies across Asia-Pacific develop robust growth plans and recommend immediate action that will enable them to shape the future and get ahead of competition.'

Web site: www.thefuturescompany.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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