Marcoms giant Dentsu Aegis Network has acquired Toronto-based digital creative firm SPOKE Agency, which offers a range of services for clients the in the lifestyle, retail and entertainment sectors. Terms of the deal were not disclosed.
Founded in 2009, SPOKE uses trend analysis, insights, digital media, media planning and experiential marketing services to help develop client campaigns. The firm has more than 25 staff and also has satellite offices in Vancouver and New York.
Following the acquisition, SPOKE will become part of Dentsu Aegis' digital marketing agency Isobar in Canada. It will be led by SPOKE co-founders Jeff Greenspoon, CEO, and Kai Exos, Chief Creative Officer, who will report to Annette Warring, CEO of Dentsu Aegis Network Canada.
Jean Lin, Global CEO, Isobar, comments: 'Both Jeff and Kai bring to Isobar a dynamism and relentless ability to push the envelope through technology, insights, and connectivity that will further accelerate our development into a full service digital agency in Canada.'
Web sites: www.dentsuaegisnetwork.com and www.spokeagency.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.