Media Research Veteran Paul Gold Joins Telmar

In New York, media research veteran Paul Gold has joined ad planning and targeting software company Telmar as Vice President, Strategic Data Operations, with a remit to increase the capacity and speed of the firm's existing data solutions.

Established in 1968, Telmar provides analytics tools for media and audience planning, targeting and segmentation, and survey analysis and data integration software, and also has the ability to collect, store, and manage media research data. Around 15,000 users across 85 countries use Telmar systems to work with thousands of consumer and media measurement data sets - both syndicated and proprietary - in order to assess target markets, audience reach and media performance.

Gold (pictured) joins after more than a decade at GfK's US media and consumer insight arm GfK MRI, where he latterly served as VP, creating large-scale data fusion and integration products, along with new approaches to primary research and new analytics for the firm's syndicated data. Prior to this, he worked for full-service agency Erdos & Morgan, led technical teams at BBDO and TV Guide, and worked at IMS.

Telmar President Corey Panno comments: 'Paul has led emerging data solutions from all sides. He knows first-hand what's needed to build them, sell them, and use them. That's a critical advantage for clients as advertising gets more complex, data-driven and accountable.'

Web site: www.telmar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.