WPP Launches EU Institution Client Team

WPP's global Government & Public Sector practice has introduced a team tasked with driving excellence in communications and research for European Union institutional clients.

Launched nearly a year ago, the Government & Public Sector practice provides a single point of access to WPP's combined resources and multidisciplinary teams of agencies, and a hub for the group's best thinking on government communications; and partners with academics and innovators on research and development initiatives.

The newly launched team is made up of a number of WPP agencies with experience of working with EU institutions, covering analytics and insights, advertising, media relations and stakeholder engagement, public affairs, media monitoring and media planning/buying.

Former Ogilvy director Laure Van Hauwaert (pictured), who leads the new team as Managing Director for EU Institutions, comments: 'There has never been more need for better communication with citizens and stakeholders. Like businesses and brands, the public sector is faced with major communication challenges. To regain trust, institutions should promote transparency and show that they are listening and responding to the needs of European citizens.'

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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