NPD Launches Home Automation Advisory Service

US-based retail tracking provider NPD Group has launched a home automation advisory service, comprising consumer panel-based reporting, qualitative reports, US POS data, and analysis from its team of industry experts.

Home automation can include centralized control of lighting, heating, security locks of gates and doors, and other appliances for home entertainment, pet feeding, and houseplant watering. Through automation, household electrical devices are integrated with each other and controlled through a centralised Internet-enabled device.

NPD's new reports include a view of consumer adoption and use of home automation systems, while its POS data currently tracks home automation security and monitoring, system controllers, and smart lighting - with additional categories to be added later in the year.

Eddie Hold, VP of NPD Connected Intelligence, comments: 'The home automation market is being bolstered by growth in mobile devices, do-it-yourself plug and play devices, and low-cost barrier to entry solutions. Our new POS and advisory service is a suite of business solutions that enables our clients to make informed decisions about growth opportunities and profitability while understanding the consumer and their motivations for purchase.'

Web site: www.npd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• NPD Group
• All news