Neustar Hires Former Adobe Exec

Virginia, US-based business information and analysis specialist Neustar has appointed former Adobe exec Carl Steffens as Vice President of Demand & Field Marketing.

Neustar uses data science, programmatic ad buying and proprietary first party data assets to provide cross-platform ad targeting services for clients including Senators, Governors, US Government agencies, major hospitals and health insurers. Earlier this year, the firm partnered with digital TV and video solutions provider Sorenson Media, to provide 'better insight' into TV audience viewing patterns and behaviour.

Steffens (pictured) joins after more than a decade at Adobe Systems, most recently helping to lead global enablement, measurement and operations for the company's enterprise business. Prior to this he worked for Oracle as Director Product Marketing for the company's PeopleSoft products, and at workforce management solutions specialist Icarian where he was responsible for demand generation and partner marketing.

In his new San Francisco-based role, Steffens reports to CMO Lisa Joy Rosner, who comments: 'The breadth and depth of Carl's experience in this industry make him the perfect leader for our demand generation and field marketing teams.'

Web site: www.neustar.biz .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.